INSIDE THE ATELIER
Meet the founder Rosanna Covacich. A world traveller with a lived experience of different cultures and fascination for what’s next. Known for cultural insight, and her affinity for the emotional effects that a well-told story, aesthetics and experience evokes in people.
Rosanna honed her craft in the London and New York as the former Head of Strategy for media groups and futurist for The Future Laboratory forging longstanding relationships with respected players that have opened doors to collaborations with the world’s most prestigious architects, creatives, and culturally attuned brands.
Some call her ‘the scriptwriter of place” mastered from a long association with the world of design and experience in capturing a ‘sense of place”. Connected to tastemakers, skilled at weaving together fragments of ideas into elevated concepts, she is engaged by those who value a more discerning approach to place design.
WHAT PEOPLE ARE SAYING
“Rosanna is one of my favourite partners. Her acute insights coupled with thoughtful creativity lead to differentiating brands. She’s a terrific collaborator and mentor for up and coming talent. She was genuinely a conduit across two studios in New York and London, bridging methodologies, strategic approaches, teams and cultures.”
— Brian Burgess, Partner MSL, Publicis Group
“Rosanna truly understands the importance of creative thinking. Valuing the individual creatives she works with. Allowing them to input, build and challenge her and the clients thinking. Rosanna knows how to help her clients distill their story into their simplest forms, and helps to guide them through the process of finding a truly creative solution. She is insatiably curious, quietly thoughtful, firm when needed, always open-minded, and a pleasure to work with. ”
— Brad Sussex, Design Director, Made Thought
“Rosanna’s versatility across diverse design mediums and ingenuous style brought clarity during our momentous phase of expansion into new locations. She expertly guides design teams adding cultural insights into concepts and a calm positivity that inspires creative excellence in others.”
— Thomas Heyne, Joint CEO, Scorpios, Soho House & Co
“Rosanna is a warm and bright individual. Her ability to listen and guide and her creativity allows her to gain a deep understanding of the clients needs, untied from the conventions or the expected. She then brings her insight into the creative process that she leads and facilitates masterfully, always respectful and challenging, allowing each team member to contribute to the best possible outcome. There is no time for boredom or repetition on Rosanna's watch, she'll bring excitement and uniqueness to every project. ”
— Enora Thépaut, Creative Consultant