Place
STRATEGIC DESIGN SERVICES ACROSS YOUR DEVELOPMENT PHASES
Place propositions for developers and lifestyle brands operating in the realms of hospitality, wellbeing, and culture.
01 DISCOVERY PHASE
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We undertake safaris in cultural hotspots to uncover heritage, customs, influential local tastemakers, and cultural partners.
: On-location research
: Tastemaker Interviews
: Profiling sub-cultures & segments
: Findings in mixed-media formats
: Briefings for design & marketing
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We analyse the competitor landscape, location perceptions, and category trends.
: Place opportunities & scenarios
: PR & marketing operations briefings
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We turn insight into descriptive visions weaving in the history, art, and traditions of a locale. Communicating a concept with clarity for investors and design teams.
: Descriptive Place Vision
: Themes & Principles
: Co-creation of place concepts
: Place Concept Playbooks
Facilitiating workshops to distil a cohesive story, thematics and design principles delivering a place playbook for design team and investors.
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We develop the journies through spaces showing how guests encounter the story of place.
: Layered space journies
: Signature & small encounters
: Artistic programming directions
: Digital communications storylines
: Design Codes
: Experience design workshops
: Delivered in styled scroll format
02 CONCEPT PHASE
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We identify standout positionings within the context of the destination.
: Key target market trends
: Competitor Landscape
: Place heritage & futures context
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We identify standout propositions that responds to what’s new and next in wellbeing, culture, retail and membership.
: Category & customer trends
: Concept sessions with experts
: Business Case development
: Selection of delivery partners
03 PRE-LAUNCH PHASE
04 LAUNCH PHASE
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We construct the overall launch communications strategies.
: Profiling targets
: Global launch planning
: Integrated campaign ideation
: Selection of PR & events agencies
: Onboarding new marketing teams
: Briefing local partners
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We select the best PR & brand partners that operate on a global and local scale.
Introductions & selection
Negoitating & onboarding
Strategic Direction