Place

STRATEGIC DESIGN SERVICES ACROSS YOUR DEVELOPMENT PHASES

Place propositions for developers and lifestyle brands operating in the realms of hospitality, wellbeing, and culture.

01 DISCOVERY PHASE

  • We undertake safaris in cultural hotspots to uncover heritage, customs, influential local tastemakers, and cultural partners.

    : On-location research

    : Tastemaker Interviews

    : Profiling sub-cultures & segments

    : Findings in mixed-media formats

    : Briefings for design & marketing

  • We analyse the competitor landscape, location perceptions, and category trends.

    : Place opportunities & scenarios

    : PR & marketing operations briefings

  • We turn insight into descriptive visions weaving in the history, art, and traditions of a locale. Communicating a concept with clarity for investors and design teams.

    : Descriptive Place Vision

    : Themes & Principles

    : Co-creation of place concepts

    : Place Concept Playbooks

    Facilitiating workshops to distil a cohesive story, thematics and design principles delivering a place playbook for design team and investors.

  • We develop the journies through spaces showing how guests encounter the story of place.

    : Layered space journies

    : Signature & small encounters

    : Artistic programming directions

    : Digital communications storylines

    : Design Codes

    : Experience design workshops

    : Delivered in styled scroll format

02 CONCEPT PHASE

  • We identify standout positionings within the context of the destination.

    : Key target market trends

    : Competitor Landscape

    : Place heritage & futures context

  • We identify standout propositions that responds to what’s new and next in wellbeing, culture, retail and membership.

    : Category & customer trends

    : Concept sessions with experts

    : Business Case development

    : Selection of delivery partners

03 PRE-LAUNCH PHASE

04 LAUNCH PHASE

  • We construct the overall launch communications strategies.

    : Profiling targets

    : Global launch planning

    : Integrated campaign ideation

    : Selection of PR & events agencies

    : Onboarding new marketing teams

    : Briefing local partners

  • We select the best PR & brand partners that operate on a global and local scale.

    • Introductions & selection

    • Negoitating & onboarding

    • Strategic Direction